I am beyond passionate about the evolution of digital advertising. For me, social media affords marketers the opportunity to provide more meaningful, relevant content to the right audience at the right time in the right context when they feel like consuming it. Technologies (artificial intelligence, audience building, remarketing, modeling, etc) are getting smarter which helps advertisers become better at retaining and growing their customer base. Change is constant, and staying current on the latest tactics is vital.

Currently, I help clients by creating strategic, results-focused digital and social media marketing programs that help increase traffic, drive qualified leads and conversion, and create brand evangelism. Additionally, I teach, train, and consult clients on the latest social media best practices.