Bogdan Zyryanov

With over 10 years of international working experience in marketing communications, I am a skilled creative expert who combines a strong media background with a lifelong passion for perfumery, olfactory evaluation, and fine fragrance development. I currently work as a Creative Brand Manager (Marketing + Evaluation) at MAYME?, a unique niche fragrance brand based in the south of France, where I spearhead all creative decisions that help shape the brand identity and deliver the message to the potential customer.

As an independent fragrance expert and writer since 2017, I run my own media on Telegram called "hear the smell", which is dedicated to olfactory culture and has earned 15K followers organically. As an independent fragrance expert, I have given expert commentary to leading business and lifestyle publications, such as Vogue, and have collaborated with many luxury and niche brands, such as Armani Beauty, Editions de Parfums Frédéric Malle, Ex Nihilo, TOM FORD Beauty, etc. To advance my knowledge of the industry, I regularly attend professional fragrance fairs, participate in product development and evaluation projects. My mission is to infect others with my undying enthusiasm for the art and science of fragrance, and to contribute to the innovation and excellence of the industry.