Cai Palmiter is a marketing executive specializing in scaling restaurant and hospitality brands through brand strategy, operational alignment, and revenue-driven growth.

With more than 20+ years of experience, she has led marketing for multi-unit and global concepts supporting market expansion, national campaigns, and brand partnerships that increase relevance and drive business performance.

A former Vice President of Marketing for JINYA Holdings, Cai helped position the brand as an industry Breakout Brand while building high-performing teams and scalable marketing systems.

Her background in hospitality operations and P&L leadership continues to shape her approach: marketing must be executable, aligned with operators, and accountable to results.

Today, she partners with brands and leadership teams to strengthen positioning, accelerate growth, and build marketing organizations that scale.

What I Do

I help restaurant and hospitality brands grow with clarity, relevance, and commercial impact.

My work focuses on:

Brand positioning and strategy

Growth and market expansion

Omnichannel marketing and partnerships

Marketing leadership and team development

I bring an operational lens to marketing—ensuring strategies work at the unit level and drive real business results.

Featured Work & Brands

Restaurant & Hospitality Brands
JINYA Ramen Bar • Paris Baguette • Gen Korean BBQ • Kung Fu Tea • Angry Chickz • KOYO Hand Roll Bar • The Baked Bear

Focus Areas
Brand strategy • Growth marketing • Partnerships • Multi-unit and franchise support

Recognition
FSR Breakout Brand • NRN Power List • Industry features and partnerships

ARTICLES:

FSR: Next Gen Trendsetters

QSR: Women in Restaurant Leadership on Breaking Barriers

How to Build the NextGen Restaurant Brand of the Future

2024 NextGen Casual Council

FSR Magazine January 2024 Cover | JINYA - Breakout Brand of the Year