Carol Chan, hailing from Hong Kong, is the transformative founder of Comms8, an award-winning marketing agency known for bridging global brands with Asian and Chinese audiences. With high-profile clients including Estee Lauder, This Works, Nestle, Montblanc, Schneider Electric, and Air China, Carol has skilfully leveraged data to cultivate meaningful relationships between brands and consumers.

Prior to Comms8, Carol sharpened her acumen at leading advertising agencies in London and China such as Mediacom, ZenithOptimedia, and PHD. Her varied background informs her unique approach to media and advertising strategy, integrating data and creativity to drive impactful societal change.

Passionate about data, digital transformation, and digital marketing, Carol has made significant contributions to data integration projects for notable Hong Kong brands, including Hitachi Vantara, Schneider Electric, and the Chinese University of Hong Kong, aiding in their digital transformation journeys.

Today, Carol steers an expert team in developing an innovative periphery data tool, InfluenConnect. This tool compiles over 60K influencer data from over 20 global markets, enabling brands to discover, analyse, and engage influencers across Chinese and worldwide social media platforms. Through Carol's dedication to data-driven insights, brands can strategise and reshape their customer interactions in the digital era.

Carol's unique fusion of creativity and data-focused acumen has earned her widespread recognition. Her accolades include the UK Agency Awards 2022 & 2023, The Digital Impact Award 2021, and The Drum's Digital Award 2020.

Beyond her professional achievements, Carol advocates for diversity within the marketing industry. As the founder of the Institute of Chinese Marketing Practitioner (www.iocmp.org) and a member of Women in Advertising and Communications Leaders (www.WACL.info) and Media For All (https://www.mediaforall.org.uk), she strives to cultivate an inclusive industry, nurturing diverse marketing leaders of the future. Carol's visionary leadership continues to redefine the marketing field, setting new standards for innovation and excellence.