Catalina Giacomucci

Involved in the entrepreneurial world since 14 years with special interest in merging design in the business world. At 16, I opened my own store “ Original Designs”. At 18 I continued to work independently while I began studying Indutrial Design at Buenos Aires University. Also, During the holidays I started traveling on my own to expand my knowledge about foreign countries, languages, cultures, design . as “Ingeniolab (Ausa and City Government)” 05/13 - “GoogledeveloperBus (Google)”11/13, “Future of Mobility (Ford)” 11/14, “Ogilvyfinishers (Ogilvy)” 05/14. I was part of the organization of Startupweekend and LeanStartupMachine. Currently I am developing my own vision and opinion about design thinking applied to business. I stronger believe, with proper application design can not only save a lot of money to companies, can also increases customer loyalty by improving the user experience and manages to reduce the impact on the environment.