Charlie Cook

Husband. Dad. Son. Trainer and performance coach. Aspiring author. Submarine Qualified, Cold War veteran. Yooper. Known for Passion, Energy, Enthusiasm, Organization, and Realistic Optimism. I help Teams and Organizations align the training function with business goals by designing, developing, and delivering onboarding programs, sales and service training, leadership and management training, and industrial/technical training programs. I have a technical background (electrical / industrial / manufacturing operations and maintenance) and speak Sales, Service, Engineer, and Training. I help Motivated Learners apply what they've learned Situationally; practicing Delivery, Timing, and Style; turning the Automatic Pilot 'OFF'; building Confidence; striving for Consistent Execution, On Demand, enabling performance when it matters most.