Chris Harrington
Account Director in Charlotte, North Carolina
Chris Harrington is a marketing executive who has spent 20+ years turning digital media spend into measurable business growth. He has run $100M+ portfolios for FedEx, McCormick, Disney, the NFL, and Activision, and delivered 18 consecutive quarters of ROAS improvement for FedEx.
As head of marketing at Payzer, he scaled qualified leads 2,400% in 18 months ahead of the company's $250M acquisition by WEX, and built the KPI architecture and payback dashboards the executive team ran on. At Dentsu, he led a 20+ person team across four regions and negotiated global joint business plans with Google, Amazon, Walmart Connect, and The Trade Desk.
Today he runs Sidewalk Chalk, a marketing strategy and AI enablement practice. His work centers on brand assurance for agentic advertising: how brands set, monitor, and audit suitability rules when AI agents are buying the media. He is also building ChannelMatch, an AI platform that screens channels for brand safety before a dollar is spent.
His commentary has appeared in Wired, CNN, MSNBC, USA Today, and Good Morning America. He lives in Cornelius, NC, and plays competitive tennis several times a week.