Christianna Giordano

While studying management and film at Gettysburg College, I jumpstarted my foray into digital media and communications while interning for the award-winning Gettysburg Festival of the Arts. In addition, I blogged for my college's website and lead public relations for my chapter of Alpha Delta Pi sorority. I joined Cohn & Wolfe's digital media team two weeks after graduation and in less than 18 months, I rose to the role of Account Executive, taking on responsibilities that include day-to-day management of all agency social media properties, client strategy, and mentorship of interns and junior staff.

During my first year at the company, I worked to grow Cohn & Wolfe's social media fan base by over 400%, which propelled the agency into the #4 spot of The Holmes Report's PR Agency Social Media Rankings for 2011. I am a frequent contributor to C&W's Wolfe Tracking blog, the lead editor of the internal global Digital Tracking newsletter, and co-originator of the agency's first-ever YouTube video series, In the Den, featuring social media perspectives from media industry influencers. I have been a core member of several award-winning account teams for the digital, healthcare consumer and technology practices including: Colgate, Project Kaisei, Panasonic, Nike Golf, Lincoln Financial, Allegra, AeroShots, Palmolive, Merck, Walmart, Buick and Boehringer Ingelheim.

I am a featured blogger for Social Media Today, have served as the project lead for Social Media Day's networking meet up, and conceived, coordinated and executed the Social Media Week 2012 session, "Digital Passport: Navigating the World's Social Media." I am also enrolled in NYU's professional certificate program for digital media, learning new skills in web analytics, search optimization and social business.

When I am not tweeting, blogging & pinning, I am exploring other aspects of life: family, friends, food, traveling, kickball, discovering new types of hot dogs, volunteering & watching movies.