Christina Lahti

I'm a results-driven analytics and technical marketing leader with 20+ years of experience turning data into growth. I specialize in bridging the gap between marketing strategy and technical execution—enabling smarter decisions, faster activation, and measurable impact across industries like Automotive, Entertainment, Finance, Retail, and Tech.

My work blends advanced analytics, clean tagging architecture, and AI-driven insight to power everything from campaign validation to operational efficiencies. Whether designing compliant data ecosystems or optimizing digital measurement strategies, I bring a strategic mindset and hands-on technical fluency to every challenge.

Core Strengths

✓ AI Prompt/Context Engineering & LLM Interaction: Skilled in crafting multi-step prompt chains, system-level instructions, and context frameworks for ChatGPT (GPT-4/4o), Claude 3, Gemini 1.5, and Grok. Familiar with multi-modal orchestration and MarTech/analytics applications of generative AI.

✓ Tagging & Analytics Architecture: Certified in Google Analytics 4; expert in Google Tag Manager strategy, semantic dataLayer design, and scalable tag deployment.

✓ Privacy & Data Governance: OneTrust Privacy Professional + Data Discovery & Governance certified; experienced with GDPR, CCPA, and CMP implementation.

✓ MarTech Activation: SEO audits, consent-aware media tracking, social/email campaigns, and cross-channel conversion strategy.

https://christina.lahti.io/