Chris Marshall

Director of SEO in Bloomfield Hills, Michigan

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I have 20+ years of SEO, analytics, and digital marketing experience. My mission is to improve the connection between the searcher and the product which will lead to a successful transaction and will ultimately result in a better relationship between the consumer and the brand.

I have worked for both enterprise agencies and private firms and have led various SEO and content marketing cross-functional project teams, collaborating with analytics, dev-ops, and web operations to improve natural search traffic, ranking and revenue, delivering clear results.

I am also a subject matter expert with web analytics tools (Google Analytics, Google Search Console, Google Data Studio, Google Tag Manager, Adobe Omniture) and I have expertise with SEO ranking tools (SEMrush, Ahrefs, Searchmetrics, BrightEdge, Conductor, MOZ, Screaming Frog, etc.).

I am fluent in Schema Markup, Metadata, Canonical Tags, SEO Content, and Linking strategies. I have experience in Data Mining and Web Scraping using Python scripts and APIs. I have coding experience with HTML, JavaScript, and CSS. I'm able to articulate the impact that Site Structure, UX, Content, Navigation, Web Architecture, Branding, & Site Performance have on SEO.

I have excellent copywriting skills and am proficient with Microsoft Office software skills including Excel (VLOOKUP, PivotTables, Conditional Formatting, etc.) and JIRA/Confluence with Atlassian. I have communication and presentation skills with the ability to engage and collaborate with stakeholders.

As an expert content marketer, I have led successful eCommerce, SEM (PPC/AdWords), and Paid Social Media campaigns as well as Email Marketing strategies.

I’m a great Dad. I have a wonderful wife, Patty, and two beautiful children, Patrick, 22, and Erin, 20. I enjoy playing guitar, skiing, and pickleball.

  • Work
    • Bounteous
  • Education
    • Ferris State University