Cléo Roch

Fitness has been an integral part of my life from working out, instructing fitness classes, to sports and recreation--it has allowed me to test and push my emotional, mental and physical limits.

My passion and pursuit of turnaround opportunities comes from an absolute and sheer love of smart business, lessons learnt from working in and with cash strapped organizations, and an ability to set up processes, protocols and streamline operations within those work environments that have saved time and millions of dollars.

Ecommerce is booming and my interest in this area comes from having worked on the backend, seeing how powerful analytics tools are and how impactful well thought out, communicated, timed, and executed marketing can be. It's easy to see that an integrated marketing communication strategy is the ecommerce advantage and sad to say that not many businesses take the time to create succinct communication across their platforms.