Cody Ward

Marketing professional with a track record of achieving success and understanding of complex digital marketing campaigns for B2B and B2C companies. Focus delivering positive ROI through lead generation, new business/cross-sell/retention campaigns, media channel optimization, and inbound marketing strategy. Have strong background and understanding of user experience, branding, email marketing, paid search, search engine optimization, online display advertising, marketing automation, and closed-loop reporting. Also, technically proficient with graphic design, web development, and administration of CRM databases.

Specialties

  • Marketing campaign optimization
  • Lead generation & nurture • Digital marketing automation
  • ROI closed-loop reporting
  • A/B & multivariate testing
  • SEO & PPC advertising
  • Landing page & email development
  • CRM database administration
  • Web reporting & analytics