J-P De Clerck

Empowering organizations to build cross-channel bridges with customers and collaborators. Started in '91 in the digital industry in sales and marketing. "Doing" integrated digital marketing since '96.

Mainly active as a digital/social marketing and 'connected busines' analyst with my firm i-SCOOP.

Strict people-centric, integrated and value-driven approach. Writing for fun. Fighting for customer-centric marketing, human processes and great customer experiences.

Launched first interactive marketing website in Belgium and sold. Founder of Social Marketing Forum, Content Marketing Experience, Content Marketing Conference Europe and more. Writing for various magazines and websites on social, content, search, CRM, integrated marketing, etc. Founder of Fusion Marketing Experience events and of a few communities and digital projects.