User Experience Design is about much more than just how a website looks. A successful user experience strategy must align business drivers with the goals of the target audience. I help to accomplish this by integrating the appropriate visual, informational and interactive design elements.

My professional experience has allowed me to be the lead creative contributor to both American Advertising Award and Blue Diamond Award winning projects.

In 2008 I created Art of the Fan, world’s first fantasy football t-shirt collection. This also serves as a playground for me to experiment with new design techniques and learn more about social media marketing.