Craig Johnson
- 20 years experience in the business world
- Founder of businesses - Leader of corporate marketing teams
- Successful in guiding F1000 clients in the strategic planning and execution of integrated marketing campaigns
- Focusing on creative effective and effecient team structures (working smarter, not harder)
- Managing acroynms with best of them: CPM, CPA, CPL, CPE, R/F, and most importantly ROI
- Strong believer the digital ecosystem needs to be leveraged effectively - and that Social is not the end-all-be-all for brands seeking to engage their audiences
- One must be able to effectively use both a birds-eye and bugs-eye view on every campaign to find success
- Data is your friend...a fried with benefits