Crystal Howard
New York, New York, United States
Crystal Howard
New York, New York, United States
I am an award-winning communications lead with a track record of strategically transforming business/marketing vision into resonating messages and results-driven media engagement that drives brand awareness. I’m a skilled analytic who is an expert at exploiting national, niche and social media for opportunities spanning from business and brand launches to event and crisis management. I am exceptionally collaborative with cross-functioning, internal and external, senior stakeholders across industry—multi-platform media, sports, entertainment, etc.—I have worked for public and private companies including BET Networks, Monster, Inc., Johnson Publishing (EBONY, JET & Fashion Fair Cosmetics), ESPN, New Era Cap and Bad Boy Entertainment. I have also worked with NBA/Hall of Fame pros, NFL draft hopefuls, Sports Media Personalities and Music Legends.
My Core Competencies Include:
• Strategic Executive / Business Communications Counsel
• Brand / Corporate Positioning
• Messages / Talking Points
• Team Leadership
• PR Strategy & Influencer Event Development/Execution
• Crisis/Reputation Management
• Talent / Celebrity PR Management & Booking
• Brand/Product Launches
• Public Relations Strategy, Campaigns
• Strategic Partnerships
• Media Tours
• Company Spokesperson
In 2009 while I was at ESPN, I received the Platinum Magellan Award and its 2nd place/top 50 placement, and the Gold Mercury Award, for ESPN The Magazine’s “Body Issue.” In 2008, my ESPN team and I were awarded Mercury’s Grand Award – Best Publicity and a Gold Magellan Award, and ranked 3rd in the top 50, for ESPN’s “Black Magic.”
I hold a M.S. in Journalism, Columbia University and a B.A. in English, University of Massachusetts; and belong to the following board: Dunk Cancer.