Christopher Rollyson

For 25 years, I've helped executives make their firms or agencies stronger by leveraging disruptive technology ahead of their competitors. I founded CSRA in Q1 2006 to work exclusively with enterprise social business (social networking/social media/Web 3.0) strategy and execution. We use a risk mitigation approach because it enables conservative yet ambitious firms to move more quickly and steadily by avoiding mistakes. After we identify the optimal social venues in which firms can interact best with the people they most care about, we mentor them in how to interact authentically yet efficiently so people trust them more. This improves their market position and business. Our 3 main paths to market are Social Business Services, the Social Network Roadmap and the Executive's Guide to Social Networks.