Danielle Stapleton

hi! i'm danielle and i am the associate director of new media at southwestern university. i develop and manage SU's social media strategy, leading university-wide efforts to share the southwestern experience. in my work I collaborate with the the campus social media advisory group (SMAG), the university marketing and communications team, and my awesome student intern.

i'm also a mom and enjoy spending my evenings having pretend picnics in the living room and reading books to my daughter. i am married to a man who makes me laugh every day and i spend a lot of my free time outside without shoes on.

in the spare time all of that that allows, i have contributed to social media projects like #twitbootcamp and served on the marketing committee of the boys & girls club of georgetown, tx.

a few more things about me:

  • i firmly believe that laughter makes the world a better place and coffee makes me a better person.
  • i believe in finding opportunities to link ideas, events, people, problems and solutions. nobody does their best work in a silo and everyone benefits from collaboration.
  • i welcome the challenge of taking charge of a project and creating something new. i enjoy solving problems and am energized by the prospect of improving or fixing something.
  • i understand the importance of being flexible, but i will always defend something (or someone) i believe in.
  • i am enthusiastic about starting new projects; the early stages of an endeavor motivate me. i enjoy generating ideas and support the age-old cliche that “no idea is a bad idea.” ideas become actions and actions get things moving. in my view, action is the best device for learning.
  • i appreciate honesty and believe that the truth is the best place to begin, even if its unpleasant.
  • i pride myself on my professional attitude, and combine it with a strong dose of common sense and the ability to maintain a sense of humor. (it’s pretty hard to survive this world without one.)

a few words my my friends and colleagues have used to describe me over the years: leader, humorous, enthusiastic, loyal, straight-forward, passionate, creative. and if you’d like to summarize me into four letters, please use ENFJ.