
I love to analyze and understand behaviour, design new services, products and businesses.
Currently I work for D.Labs, the most interesting Slovenian web company with biggest UX department, which doesn't stop hiring at this times -- and I love it.
For a year and a half I've been assigned UX analyst and designer for a client mimovrste.com, which is biggest local e-commerce (20mi € / year) and invest heavily into frontend (too). Since first usability tests 2 yrs ago we have redesigned most important parts of the store and keep going. Plans (my personal, evil) are to make the company data-driven and implement more customer loyalty into the experience. We have been successful to demonstrate our client how a good UX can bring tangible KPI boosters and plan improve that.
Other than delving deep into e-commerce I've gained quite some experience in web UX design and analysis on other projects at D.Labs, have done a few UX analytics how-to lectures and have read tons of UX, HCI, Interaction Design, UX analytics, Economics, Hi-tech and web business, marketing books ... which is all consequence of my studies of Business informatics in Slovenia and HI-tech mgmt in Finland.
I've even been to the dark side: intern in EU parliament, studying Information Society. I think in future I will switch from full digital to reality-mix: Service design, hi-tech product development, even maybe hi-tech&web; business consulting.
My vision for the next 5 years include designing an experience that generates 1 mio € revenue, work on at least 1 startup, make a difference in the society I live in, work abroad for 1 year, invent a state-of-art way of doing UX (or a UX concept) and preach that to all-ears students