David Metter

Executive,, Public Speaker, and Writer in Atlanta, Georgia

David Metter

Executive,, Public Speaker, and Writer in Atlanta, Georgia

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With over 25 years in the automotive technology, operations, and marketing industry, I humbly serve under the KENEKTR brand. KENEKTR is well-positioned to assist auto tech companies with a specific growth strategy. No matter if you are in the start-up, mid-growth, or potential acquisition stage, our experience will meet your needs.

In my past, I served as co-founder of AutoHook, powered by Urban Science, I was responsible for the strategic vision as well as the day to day operations that includes National and Direct sales, operations, product, and client services. We worked with OEMs and agencies, large and small dealer groups, as well as vendor-partners to build the ultimate attribution model in the automotive industry. As the co-architect of that product set, I took great pride in our growth in the industry, growing 3x post-acquisition.

In addition to my venture with Mobile Tattletale Applications, a mobile app tech firm that specializes in distractive driving avoidance, I am the founding partner of HT Automotive Capital Partners and CEO of BlueAuto Interactive, a mobile marketing company. My prior experience included the position of Chief Marketing Officer for a large Automotive Group. I was one of five key executives that lead the privately-held multi-franchise auto dealership group. There, I was responsible for overhauling organizational practices including operations, advertising, marketing, internet lead management, eCommerce, recruitment, corporate training, and the effective redesign of more than 90 websites. I also started and oversaw our in-house ad agency as well as participated in our small to mid-cap venture capital firm, Atlantic Capital.

Much earlier in my life, I worked in a leadership position at Autobase, Inc., the automotive industry’s leading CRM Company that was eventually acquired by Dominion.