David Armano
Strategist, Leader, and Public Speaker in the U.S.
CX LEADER, INTEGRATED MARKETER + AI INNOVATOR
As a long-time advocate for human-first customer experiences, CX Network recently named me one of the top 50 most influential customer experience professionals.
I previously led marketing for the generative AI avatar company Soul Machines. My interest in artificial intelligence started when I worked with the self-driving rideshare company Cruise. I also acted as Interim CMO for the customer intelligence platform, Suzy.
I share my latest thoughts in my newsletter, David by Design, and Forbes.
STRATEGIC BY DESIGN
I've spent much of my career at several well-respected communications and marketing firms, including a decade at Edelman and roles with Digitas, Critical Mass, and Agency.com. My work has spanned the B2C and B2B industries, delivering world-class solutions and tangible business results. At Edelman, I helped modernize the digital practice, growing it from 5 percent to 15 percent revenue while innovating in social media marketing, ultimately acting as a transformation catalyst for the firm.
DIGITAL DNA
As the internet was still being formed, I led the design team partnering with industrial supplies giant Grainger to establish a best-in-class e-commerce user experience responsible for over thirty percent of their business transactions today.
COLLABORATIVE BUSINESS PARTNER
I've worked closely with the CEO and partners of the U.S. Dairy industry to accelerate their digital transformation efforts by conceiving and implementing a social listening and content creation engine. I've led efforts with United Airlines to manage reputational issues and partnered with brands in the food/CPG sectors, such as Barilla, Kellogg’s, Con Agra, and Bel Brands, integrating PR and social marketing efforts along the way.
COMMUNITY BUILDER
I built a robust community of marketing and communications professionals across multiple networks, and PR News named me Social Media MVP. I am also a proud member of Adobe Insiders, Adobe's enterprise influencer initiative.
SPEAKER
As an active practitioner in marketing, experience design, brand/business communications, and social media, I bring a unique perspective and speak at events worldwide, from TED to Cannes to SXSW.