David Armano

Strategist, Leader, and Public Speaker in the U.S.

I’m an enterprise strategy and AI leader focused on helping large organizations navigate digital transformation with clarity, discipline, and a human-first lens. I currently serve as Digital Solutions + Innovation Lead at Launch by NTT Data, where I advise senior leaders on AI-enabled strategy—translating emerging technology into governed, executable roadmaps that drive adoption and measurable business outcomes. In 2024, CX Network recently named me one of the top 50 most influential customer experience professionals.

Over the past 15+ years, I’ve guided enterprises through complex change and multiple digital transformations. I spent more than a decade at Edelman in senior leadership roles, helping modernize and scale digital, analytics, and experience capabilities while advising C-suite and board-level stakeholders in risk-aware environments. I’ve also held leadership roles at Digitas, Critical Mass, and Agency.com during the formative years of modern digital experience.

My recent work centers on enterprise AI adoption, including generative AI, intelligent agents, and analytics-driven decision systems. I’ve led AI strategy at Ringer Sciences, served as Senior Director of CX Strategy at the multimodal agent platform, Soul Machines, and partnered with GM's joint venture, Cruise, on digital experience initiatives tied to autonomous technology. Across these roles, my focus has been consistent: aligning AI capabilities with business strategy, governance models, operating constraints, and organizational readiness.

I’m also a visual thinker, a frequent speaker, and a writer who covers AI, experience design, leadership, and enterprise transformation. My longstanding blog, Logic+Emotion, was considered an industry standard, and I now share thoughts in my Substack newsletter, David by Design.I have also contributed to outlets including Forbes, Bloomberg, Fast Company, and The Harvard Business Review. My current work explores Intelligent Experiences (IX), the agent economy, and what responsible, scalable AI looks like inside real organizations—not labs or demos.

  • Work
    • NTT Data
  • Education
    • Pratt
Endorsements
There are many types of leaders in the world. There are smart strategists, wise counselors and then there are memorable visionaries. David embodies all three. I’ve worked with David in many capacities for over a decade and I’m continually impressed by his big thinking grounded in unique insights and thoughtful observations.
Elizabeth Pigg, Chief Marketing Officer at That's It
David has worked with the dairy industry for over 10 years—from architecting a newsroom to help monitor, engage, and change consumer sentiment to creating marketing strategies to reach the next generation of consumers. David understands how to build a brand image across digital spaces and is a thought partner to stakeholders to help translate vision to implementable strategies. David has the ability to lead teams with clear, actionable goals that drive results for the organization.
Tom Gallagher, CEO, Dairy Management Inc.
David Armano is one of the most dynamic thinkers and creative minds in our space. He has a unique blend of big-picture thinking grounded in business pragmatism. Every time I speak with him I learn something I can apply immediately.
Alan Vandermolen, Chief Communications Officer, SC Johnson