Davide Grasso

A versatile marketing and advertising executive with more than two decades of experience in his field, Davide Grasso currently serves as Vice President of Global Brand Marketing for Nike, Inc., in Beaverton, Oregon. Born and raised in Turin, Italy, Mr. Grasso completed studies in Business Administration at the University of Turin that helped to prepare him for his career. After graduating from the University of Turin, Davide Grasso continued his education at SDA Bocconi School of Management in Milan, where he completed his MBA. He then embarked on a diversified career in fashion and apparel marketing for companies in his native Italy and abroad.

In the mid-1990s, Davide Grasso joined the team at Nike, commencing a lengthy tenure with the global sports brand. Among his early roles with the company, Mr. Grasso demonstrated his acumen as Italy's Director of Marketing, Europe's Director of Apparel Marketing, and Director of Brand Marketing in the United States, during which time he spearheaded the launch of Nike Free technology and helped introduce LeBron James as a major brand ambassador. Promoted to Asia Pacific Director of Marketing in 2004, Davide Grasso was named Vice President for Asia Pacific Marketing two years later.

In his subsequent role as Vice President of Global Football (also known as soccer) at Nike, Mr. Grasso worked alongside longtime Nike advertising partner Wieden+Kennedy to develop the "Write the Future" campaign, which was launched during the 2010 FIFA World Cup tournament. Now Vice President of Global Brand Marketing, Davide Grasso counts "The Black Mamba," "The Chosen," "the KobeSystem," and the "Basketball Never Stops" campaigns among his recent achievements.