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David LaPlante

Translating human behavior and development science into strategy.

Born in Aspen and raised in Crested Butte, Reno/Tahoe is my base-camp for adventure where my wife and are unschooling our two boys to be curious contrarian creative athletic wingnuts moderately prepared for a world much flatter and weirder than when we grew up.

When not skiing, climbing, or riding my bike, I spend most of my time concerned with translating human behavior and development science into the art of marketing and organizational change. I'm excited to be able to channel this passion into Chrysallis, a new start-up that aims to deliver Human Change Design at scale.

In cahoots with Heavenly and Vail Resorts I throw the annual Tahoe Snowcial -- where the connected snowsports enthusiasts connect. Described as the "SXSW for Skiers and Snowboarders", Snowcial hosts ~200 digital marketing, technology, consumer electronics, and snowsports industry VIPs and industry rockstars for a four-day conference-party-festival that the human body can only endure once a year.

Most recently I was a senior vice president with Boston-based digital agency One to One which acquired Twelve Horses in 2009 where I was CEO and a co-founder. An early explorer of everything digital, I'm a frequent public speaker on human-centered marketing strategy, brand strategy, entrepreneurship, and social media.

I enjoy connecting with other parents taking a creative angle on their children's education as well as fellow skiers, cyclists, climbers and digital marketing professionals with an integral perspective on life.


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