David Martín Sánchez

Digital communications and marketing professional with experience on planning, implementation and integration of online, mobile, and traditional media strategies.

I´ve worked at Llorente&Cuenca as a Senior Online Communications Consultant, advising multinational companies such as L'Oréal, Laboratorios Bioibérica, Repsol or Gas Natural, developing Online Communication Plans, advising with regard to brand management & reputation on the Internet, and improving web assets and interactions on channels and social media.

In the traditional media, I have been responsible for branding at some of the leading magazines in the fashion and beauty, decoration and general interest segments, with direct responsibility for brands such as ELLE, Nuevo Estilo and Quo, among others.

I lecture on Digital Strategy and Online Communications and Marketing at the "Advanced University Course in Marketing, Communications and Event Management", taught at the Complutense University of Madrid; and on the "Advanced University Course in Fashion and Luxury Marketing and Communications", at the same University.

I also contribute as a columnist at Foromarketing.com, writing about online communications, social media and internet marketing.

It is my understanding that the communications and market positioning targets of a commercial or corporate brand, can only be achieved by correctly coordinating and integrating online and offline strategies.

Specialties

Digital Strategy, Internet brand management, Online Communications Plan, Mobile Strategy, Social Media, SEO, PR, Online Reputation, Advertising, Corporate communications, Mobile marketing