Deanna (Ferrari) Tomaselli is an award-winning, forward-thinking communications professional. She currently leads social media for rue21, one of the fastest growing specialty retailers in the country. Her responsibilities include strategy, content development, execution and analytics across all of rue21's social channels. In addition, she plays an active role in the company's public relations and leads its blogger outreach initiative.
Before working in the fashion retail space, Deanna spent more than five years in advertising agencies working both on the consumer and B2B side of PR and social media – from startups to national brands. Named one of the Top Women in PR and Marketing to Follow on Twitter and a “Rising Star” in public relations, Deanna has assisted clients in the development and implementation of PR and social media strategies. Her well-rounded skillset includes account management, media relations, social media management (including strategy, implementation and insights reporting), copywriting, event planning, blogger relations and more.
Outside of her day job, Deanna plays an active role in professional organizations. She is currently the president of the Pittsburgh chapter of the Ellevate Network (formerly 85 Broads), where she leads a network of trailblazing women who are inspired, empowered, and connected. In her first three months in this role, Deanna helped grow the chapter 71%. Prior to Ellevate, she held several board positions on PRSA Pittsburgh, served as communications lead for PodCamp Pittsburgh and was the Pittsburgh “champ” for social media organization HAPPO (Help a PR Pro Out).
Deanna speaks frequently to organizations and universities and enjoys helping students and young professionals naviage their career paths. Outside of work, Deanna enjoys running and fundraising/raising awareness for the Leukemia and Lymphoma Society.
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