DJ CAPOBIANCO

DJ is Crimson Hexagon's Social Data Strategist. When all is said and done, he does two things:

First: DJ challenges Crimson Hexagon's customers to use ForSight to its fullest capacity. This role takes multiple forms: social media data strategist, product expert, customer advisor and confidant, project manager, and communicator. His day-to-day responsibilities focus on some of Crimson's most strategic partners—including Twitter and major automotive—but his role allows him to interact with nearly all of the company's clients.

Second: DJ takes what he's learned from his customers and uses it to strengthen Crimson Hexagon's product and innovation strategy. How are ForSight users evolving? What other tools do they use, and how might Crimson Hexagon's product more fully serve their social media analysis needs? DJ takes this market context and user understanding and builds the case for the proper priorities to the Product and Innovation Strategy team.

(If there's a third thing, it's probably loading Crimson Hexagon's dishwasher. It is a startup, after all...)

Prior to joining Crimson Hexagon, DJ was a member of the Digital Strategy team at Hill Holliday, where he helped design tangible plans of action to ensure the success of the Liberty Mutual brand across all digital channels—paid, earned, and owned. At Mullen, he helped craft social strategy for Timberland, the American Diabetes Association, and Stanley/Black & Decker.

DJ is a a graduate of Boston University’s College of Communication. Born in the foothills of the Rocky Mountains and raised in significantly flatter Albany NY, you'll find DJ within five feet of a camera, skis, or iPad at all times.

DJ's favorite color is orange. Though you'll have to ask him why yourself.