Peter is Founder and CEO of Decoder.

Decoder is the AI adoption platform built for real business impact—not just chatbots.

We help companies integrate AI seamlessly into their workflows, making it a real driver of efficiency, insights, and automation.

With 600+ integrations and a ready-to-use AI assistant framework, Decoder empowers businesses to:

✅ Connect – Centralize your business knowledge by integrating documents, product briefs, sales decks, and data sources. AI that truly understands your business.

✅ Assist – Deploy AI Assistants for Sales, Marketing, HR, Finance, and more. Use them instantly or customize them for your unique business needs. Available directly in Slack & Teams.

✅ Analyze – An AI-powered data warehouse that generates reports, dashboards, and insights on demand—no SQL or data team needed.

✅ Automate – Move beyond Q&A. Build AI-powered workflows with a no-code visual builder, streamlining processes that once took hours.

Why Decoder?

Most AI solutions overpromise and underdeliver. Decoder is different.
We designed it to be simple, effective, and impactful from day one.

Our platform is already powering businesses across industries, helping them:
✔ Make faster, data-driven decisions
✔ Automate manual, repetitive tasks
✔ Scale AI adoption without complexity

Join the AI revolution

AI should be more than just hype—it should work for you, today.

Before Decoded, Peter co-founded Nice Agency in 2009 with the vision to create transformational mobile user experiences for enterprise and consumer clients.

Peter grew the agency to 50 staff in five years. Nice specialised in innovative user experience design, application development and digital product strategy. We delivered mobile-first projects for Channel 4, UBS, Flybe, first direct, Ticketmaster and MBNA.

Karmarama acquired Nice Agency in 2014, and Nice brought its pedigree in creating mobile-first products and platforms and like-minded culture of Good Works to the Karmarama family.

In 2016, Karmarama was acquired by Accenture Interactive, becoming part of the world’s largest digital agency.

Before Nice Agency, Peter consulted as Technical Architect, specialising in Rich Internet Application design and development, using Java, Adobe Flex and Adobe AIR technologies.

Peter delivered applications for enterprise and consumer clients in the finance, media, telecoms and publishing industries.

Peter graduated from Newcastle University with a First in BSc Computing Science.