Drew Smith

Drew: dandy, boulevardier and auto obsessive. His natural home seems to be somewhere ‘twixt the cafe life of Soho and the East End on London yet he spent a lot of his childhood on an Australian sheep farm. Really. While having a laugh bringing consumers and culture to the c-suite for the likes of Lexus, Kia, Barclays and Vodafone, he also writes for DownsideUpDesign and Car Design News, becoming a magnet for those he works with. They lap up articles and lectures about culture, cars and strategy and pester him with so many questions he’ll never finish the PhD thesis he was writing on the subject. Today he’s a guru to anyone who wants to know the future of transportation, transformation and Grace Jones. He's also the host of CreativeMornings/London, a free monthly lecture series for creative types.