
Kelly is a researcher, writer and speaker. Passionate about people, learning and digital media, Kelly works in partnership with organizations exploring digital and social media learning and practices in organizational communications and developing case and strategic insights for digital participation.
Kelly has a PhD on Web Knowledge, is Associate Editor for Journal of Consumer Behaviour and authority on Digital Marketing for the 3rd Wiley Encyclopedia of Management. Her work is published in Psychology & Marketing, Behavior & Information Technology, International Journal of Retailing & Distribution Management, Marketing Review, Strategic Change, Journal of Marketing Management, Journal of Consumer Behaviour and is co-author of Marketing. She won Best AM Paper in Interactive Marketing 2010 for The Web Makes Me Feel project and opened TedxCardiff 2011 speaking on Rediscovering Friendship.
Kelly is a lecturer in Digital Marketing at Cardiff University and visiting fellow at Cranfield SoM.