I am an independent designer working with both large and small companies on projects ranging from industrial robots, precision farming, dairy genomics, consumer electronics and emerging technologies.

My background in cultural anthropology, philosophy, and design fuel my cultural and systems perspectives on envisioning and designing technology products focused around meaning making.

I am a co-founder of the MidwestUX conference and on the Board of Directors for the Interaction Design Association (IxDA) where he has been working to foster and empower design communities, with particularly interest in strengthening the virtual density of designers in the Midwest.

As an avid ultrarunner, Inow call the trails of West Michigan home.

My work often explores the principles of transparency, empowerment, and cultural connections between people and technology. I also write and talks about www.UXAxioms.com