Ebetuel (Beto) Pallares

Beto Pallares founded Joseph Advisory Services (JAS) in 2006. He brings extensive domestic and international start-up experience as an entrepreneur and in conducting due diligence for both start-ups and late stage companies. His professional experience spans working for top-tier strategy consulting firms, co-founding start-ups, international business development, nonprofit management, venture capital and military service. In the summer of 2009, he co-founded Cottonwood Capital Partners I, the general partner of Cottonwood Technology Fund I, a seed and early-stage venture fund with headquarters in El Paso, TX. Beto has a particular interest in seed and early-stage companies with emphasis in the material sciences and nanotechnology areas. He serves on the board of six companies, four of which are material sciences related and two are biotech/med device related. In addition, he is a board observer on four other companies developing products and services in the material sciences and IT sectors. He serves on several corporate and nonprofit boards. He is also the investor-in-residence at New Mexico State University, identifying sources of capital, best practices, and structuring investment opportunities for university-related technologies. He also serves on the limited partnership advisory committees of several venture funds. In addition to his venture activities, Beto is a Kauffman Fellow and a Cross Sector Leadership Fellow at the Presidio Institute, an initiative of the Presidio Trust. Beto graduated from Brandeis University, in Waltham, MA, with a degree in economics, and received his MBA from The University of Texas at El Paso (UTEP). He also went on to attain a Ph.D. in International Business from UTEP. His research has focused on confluence of high tech emerging market firms, incubators and technology commercialization. Beto is married, and enjoys fatherhood. When not watching his kids while his wife, a professional photographer, is on assignment, he engages in reading, writing and community service, including service in Rotary International and Gideons International.