Eric V. Holtzclaw, Founder and Chief Strategist of Laddering Works, is an unconventional thinker who has spent 20+ years creating opportunities through the practical application of emerging technologies and trends to business.
He has been a founding member of multiple successful start-up companies, including one of the first profitable Internet enterprises. Eric has the opportunity to interview and understand thousands of people annually, and uses his knowledge of consumer behavior and laddering techniques to advise companies large and small on prioritizing strategic investments in technology, product development and marketing for maximum return.
He is the host of Lessons in Laddering: the Stories Behind the World's Greatest Brands which broadcasts weekly on KCAA 1050 AM and the co-host of the weekly radio show The "Better You" Project which highlights the stories of those that start companies.
His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric's book, Laddering: Unlocking the Potential of Consumer Behavior, the 1st in a series about how "laddering" can build better teams and create better products and services is available on Amazon.com and in bookstores everywhere.
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