Erik Huddleston

Austin, TX

Erik Huddleston, CEO of Aprimo, has 25 years of experience in Marketing Technology and B2B SaaS with deep go to market and product expertise. Erik is a customer focused, operational leader who thrives on creating value for customers and shareholders.

Prior to Aprimo, Erik was President of global MarTech and PR platform Cision (NYSE:CISN), through its successful sale to Platinum Equity. Before Cision, Erik served as CEO of PR Analytics innovator TrendKite, which sold to Cision in 2018.

Earlier in his career, Erik ran the Social Analytics business for Dachis Group through its sale to Sprinklr (NYSE:CXM). He founded eCommerce and supply chain analytics firm BetweenMarkets which sold to B2B integration giant Inovis where he stayed through their merger with GXS (now part of NASDAQ:OTEX). He helped pioneer the marketing technology space in the 90s at customer experience platform SMART Technologies which was acquired by i2 (NASDAQ:ITWO).

Erik earned his bachelor’s degree from the Plan II Honors Program at the University of Texas at Austin.