Ernest Custodio

CRM, Lifecycle Management, and Consultant in Makati City, Metro Manila, Philippines

Ernest Custodio

CRM, Lifecycle Management, and Consultant in Makati City, Metro Manila, Philippines

I’m a loyalty, CRM, and customer lifecycle marketing professional with over 25 years of strategy development, program analysis, and implementation. I lead and manage teams that deliver custom-designed scalable customer outreach, retention, and development marketing frameworks, analytics, and campaigns across online and offline touch points.

I’ve worked on both the agency and client sides across Asia Pacific as well as with regional and global counterparts, clients, and colleagues.

My key achievements include:

  • Significant business and market share growth for clients, companies, and brands.
  • Delivery of marketing programs that scale regionally and globally.
  • Development of strategies, toolkits, measurement models, and critical processes.
  • Identification of actionable customer insights from customer data sources.
  • In-house client team training on CRM program operations.
  • Education
    • Ateneo de Manila University