Esha Goyal

I am an engineer by training, a technology marketer by profession and a wishful chef by night. Like cooking, I believe marketing is healthy mix of experimentation and sequencing of various ingredients to know what works and what goes flat!

Over the years, having cooked and marketed, I have learnt the art to embrace constraints with content. I’ve trained myself to see them as opportunities to get insights and innovative solutions to marketing problems.  If not anything, it helps me to compete with my peers who don’t have these constraints.

I work with technology product companies in India to help make most out their marketing. Indian marketers, with due respect to all B2B technology marketers here, need to understand that marketing is not just completing the checklist. Marketing is an art, where potency of each stroke needs to be mapped to emotions it can generate and how long it can engage the targeted audience.

Today’s business owner’s old-school-hard-sale practices are bringing rigidity into the system, whereas the time is calling for reforms.  My pursuit as a young technology marketer in India is to bring the necessary mindset change toward technology marketing.