Over the last 9 years I have been working to understand how brands, systems and people behave - and how to mix and match those things in a seamless and smart way. I have a bachelor degree in Advertising and a masters degree in Interactive Media, and have been working for major digital agencies such as R/GA, Crispin Porter + Bogusky and AgênciaClick.

I also collaborate for Update or Die, a non-journalistic collective that hosts professionals from various disciplines to facilitate personal learning, and I own/curate the largest blog about UX and IA in Brazil.

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