My name is pronounced like "fries", but without the "r". One syllable. I live in New York.

I am the co-founder and CEO of Bluecore. Bluecore allows marketers at Ecommerce companies to deploy sophisticated marketing automation without the need for large technology teams. Previously, I was Head of Product at BigDoor where I was responsible for concieving, executing and iterating on gamified loyalty and rewards programs to increase user retention across the websites of major global brands like NFL, Dell, Adobe and Starbucks to name a few. I also co-founded Gameday Tycoon, a simple fantasy sports game that runs on Facebook, as well as Sponty which was a service that allowed people to discover music events in town.

In a previous life, I was into microprocessor design and simulation. I developed and integrated the first combined Graphics and Processor Memory Controller simulator at AMD to predict and analyze the performance impact of AMD's Fusion CPUs. My first rookie Master's publication when I was a student at Georgia Tech was awarded the Best Paper by the prestigious IBM's TJ Watson Research, and a subsequent publication was adopted by AMD in one of their CPUs even before I finished graduate school. In addition, I also worked on developing graphical frameworks for Simulink and MATLAB at The Mathworks in Boston.

I graduated with a Master's degree in Electrical and Computer Engineering from Georgia Tech, where I published several papers on high-performance microprocessor design.

In my downtime, you can find me doing improv shows at Unexpected Productions.