L. Felipe Obando

"Go West, young man, go West and grow up with the country."

Who knows whether Horace Greeley really coined that phrase or if he just made it more popular. After receiving my MBA in Boston, I went west too.

First stop...downtown Chicago hired as employee No. 5 at a breakthrough online bank that focused on entirely paperless home equity originations - nearly $5 Billion in it's first four years. I also cut my teeth as a marketing analyst at larger publicly-traded insurer.

In 2005, I was recruited into a fantastic opportunity to run the marketing and customer training organizations for publicly-traded global financial guaranty firm with 1,400 employees in the bay area. Today, I am a seasoned BtoB marketer with 15+ years managing teams and leading marketing functions as well as delivering cutting edge customer training platforms.

At-a-glance:

  • Extensive background integrating b2b marketing communication strategies combining web/print, online promotions, advertising and value proposition development towards product/program awareness initiatives.
  • Overall accountability for industry groundbreaking direct marketing campaigns, lead scoring, lead nurturing, CRM integration and website integration leveraging Salesforce.com, Eloqua and ExactTarget.
  • Responsibility for overall corporate events management with annual calendar of 25+ global events.
  • Directed industry first seasonal online promotions contributing as much as a 25% increase in quarterly field sales volume. See for yourself:
  1. Hall Of Champions Web Promo: http://pmi-us.com/hoc/
  2. PMI Ninja Web Promo: http://pmi-us.com/ninja2/
  • In-depth interactive mobile marketing experience launching mobile strategies on iOS and Android platforms: http://bit.ly/uQUiS6
  • Early industry adopter of successful corporate B2B social platforms. Have a look:
  1. Facebook: http://on.fb.me/rLHG3I
  2. Twitter: http://bit.ly/jJGvXD
  • Demonstrated ability in leading launch of global brand, redefining and establishing corporate tagline, guidelines and style standards for public-traded financial services organization.
  • High comfort level with annual strategic planning, budgeting and marketing leadership, agency relationships as well as C-level presentation skills.

Please visit my Linkedin profile below for more detail.