Christine Forte

Accomplished Consumer Insights Professional and Strategic Consultant with proven success in developing strategic insights that impact company growth. Broad thinker, known for ability to translate complex and varied data into a larger business context, providing guidance to senior management. Strong communication and interpersonal skills -- adept at working across businesses/functions, facilitating the synthesis and integration of insights and knowledge. Deep research expertise, creativity and leadership skills; able to build and guide top-performing consumer insights teams. Successful in Fortune 100 and start-up companies across multiple industries: consumer packaged goods, financial services, high tech, medical devices and entertainment/media. Experience includes: quantitative and qualitative research; domestic and international; B2C and B2B, digital/social media and traditional media research.

Business areas impacted: Advertising, Brand Development/Management, Product Communications and Marketing, Innovation, Product Development, New Product launch, Social Media, Interactive Marketing, Packaging, Shopper Insights, Customer Service, Sales, Finance, Human Resources.

Specialties: Consumer Insights | Customer Insights | Market Research | Strategic Insights | Analytics |
Advertising and Communications Testing | Brand Development and Measurement | Marketing Mix Modeling | Brand/Product Positioning | Innovation | Ideation | New Product Development | User Experience | Segmentation | Identification and Tracking of Consumer Trends | Market Opportunity | Ethnography | Pricing | Customer Satisfaction.