In 2003, Frankie Ruiz co-founded Miami-based PR Racing, Inc which served as the launching pad for the Miami Marathon. In '08, the company was acquired by Dallas-based US Road Sports & Entertainment Group and later by Life Time Fitness. Currently, Frankie is primarily responsible for Government, Community & Runner Relations under the title of Chief Running Officer. The greatest accomplishment of his focus on destination events has been the success of the 25,000 runner Miami Marathon that had a $54 Million economic impact in '15. Frankie is a well-known name in the So FL running community, he is especially committed to promoting running & fitness initiatives to the youth. He was involved in the creation of the successful Kids Run Miami program. He has been the cross country coach for Belen Jesuit Preparatory since '02, during that tenure he has lead them to 7 State Championships, 3 State runner-Ups & over 80 major invitational wins. He was inducted to the Belen Sports Hall of Fame in '07. Ruiz was a T&F collegiate athlete at FIU during his undergraduate studies at the university. In 2006-07, '10 & '12 Frankie was awarded Coach of the Yr by The Miami Herald. He was also awarded Coach of the Yr in '10, '12 -'14 by The Florida Dairy Farmers Association. The 2012 Belen team achieved the school's first Nike NXN SE Regional Championship, earning them a spot at the Nike NXN Championships in Oregon. In '09, Frankie Ruiz launched the extremely successful weekly Nike South Beach Run Club. This has expanded to becoming the Run Club Network, encompassing over 10,000 runners annually with Run Clubs 3 nights/week throughout different areas of Miami. Frankie is also frequently invited to do motivational speaking in the community. Most recently he was invited to give a TEDx Miami Talk on the subject of Miami's Running Movement. In addition, Frankie is often involved in advocating for pedestrian, runner and biker safety. He is involved in Plan Z and Ludlam Trail among several other park initiatives. He sits on the Miami-Dade County Sports Commission and the Parks & Open Spaces Board. Frankie is also part-owner of SoleRUNNERS Running store.