Hi, I'm Fred.

I’m the Founder of VeryGood and a fractional VP of Sales helping early-stage software companies, mostly SaaS, build revenue that actually scale.

With a background in complex enterprise sales and hands-on coaching, I work alongside founders and early hires to design and implement repeatable, high-trust sales processes.

I take a structured, data-driven approach to pipeline management, qualification, and deal progression, built for technical teams with long, complex sales cycles. I don’t just design processes; I roll up my sleeves and sell alongside the team to refine what truly works.

Multilingual and international, I collaborate with teams across European and North American markets, bringing clarity, consistency, and collaboration to their go-to-market motion.