I lead people and transform businesses to operate more effectively in a digital economy. By fostering innovation, creativity and best practice in a multi-channel, connected world. Bridging the gap between design, advertising, PR and technology. Drawing on my unique experience to help deliver whilst returning revenue and growth.

Using training, consultancy and in-house Ai products, US Ai which I co-founded, helps companies understand the role of Artificial Intelligence for customers, staff and suppliers. We also give a little back by doing the same for mental health organisations.

I'm also developing and publishing mobile apps, consulting and advising exciting content, design and tech businesses.

For over 21 years I have held exec board level, leadership roles at This Place, Edelman, Mother, Saatchi & Saatchi, Fallon, Goodby Silverstein & Partners, unit9, exposure and McCann-Erickson. I also had my own digital shop, 64k for 6 years.

I have a successful track record in business transformation through M&A, partnerships and organic growth. I led the acquisition and integration of top 5 UK digital shop Outside Line into advertising giant Saatchi & Saatchi. Resulting in double-digit growth and M&A gold standard for Saatchi’s & Publicis group.

I was one of the first industry professionals to be awarded a Diploma in digital marketing at the Institute of Direct Marketing in 2005 (The IDM) and attended the first Hyper Island senior leadership master class in New York in 2009.

I'm a member of Innovation Social, Google's UK Creative Council and Mentor at The Friday Club. I have judged D&AD, Lovieʼs, Campaign BiG and BIMA's. I've commentated on the industry appearing on CNBC, Creativity and chosen as Tomorrows Talent in Campaign future A-List.

Some call me Winston Wolfe!

I live in East London with my wife, son and Ginger Man & Southpaw (Yes I like boxing!).