GIOVANNA CASAMIRRA

Giovanna Casamirra was born in Palermo on December 1991.

She has got her Bachelor degree in fashion designin at the Accademia dibelle arti in Palermo.

Growing with a strong passion for the fashion world, she has created herfirst outifits with her mother’s clothes and accessories, since she was alittle girl. Her creative nature has quickly brought her to develop a strongpassion for the world of wedding planning, becoming soon a very professionalfigure in this field.

Her mission is realising people’s dreams translating them in the weddingevent, which has to be accurately projected and scheduled. In this way shewants to make it a unique and unforgettable experience filled in authentiqueemotions.

Wedding luxury and lifestyle.

The main aim of this dissertation is to show theimportance and the role luxury products play within our society thanks to thecurrent marketing communication strategies, drawing consumers’ attentionthroughout a variety of emotional experiences. This is why we may come to a newconceptual widen-focus definition of luxury, which extends from the common andwell-known definition of fashion to a lifestyle idea that makes of luxury adeep and real life experience. In this way, the new-defined luxury product involvesconsumers on a cultural and emotional level, that finds it’s concreterealization on the luxury good or service consumers can finally enjoy of. Theproblem statement of this thesis relies on a feasibility study on the emergingprofessional figure of the wedding planner. Who represents one of the variousway the luxury product declines in our society. The success of this newprofessional role is mainly linked to the growing importance the wedding playstoday, thus leading to the currentgreater allocation of people savings onthis event. Linked to strong human and social value set, wedding representstoday an unparalleled event in people’s life and for this reason looking aftereach details become pivotal, since ithas to reflect brides and groom’s style and social importance.