Guy A. Crossley

Dad, Husband, and en·tre·pre·neur in Nashville, Tennessee, United States

Guy A. Crossley

Dad, Husband, and en·tre·pre·neur in Nashville, Tennessee, United States

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WPC Healthcare brings Big Data and Data Science to healthcare organizations of any size through Taproot Cloud, the technology platform that transforms data into understanding. WPC supports building the “Information IQ” of every client to ensure that healthcare is ready for whatever comes down the road next month or next year. We are experts in the processes involving healthcare data including reimbursement, compliance, integration, and analytics. With the right mix of technologists, subject matter experts and data scientists, WPC offers payers, providers and health systems fast, affordable access to high-impact decision support and business intelligence.

Specialties

• Reimbursement Optimization • EDI (Electronic Data Exchange)

• ICD10 Compliance

• Enterprise Data Warehouse Development

• Analytic Insights

• Healthcare Data ScienceEntrepreneurial General Manager with strong marketing and technology orientation. Increases company valuations through acquisitions, creating efficiencies, and transforming business models. Matrix and direct P&L responsibility from $2MM to $250MM. Leads teams to sell, acquire and integrate companies within consumer direct, e-learning, software, business services, and e-publishing industries.

Proven leadership transforming B-to-B publishing services into software solution offerings. Board member of industry and community service organizations.

  • Team of 3 that built and sold highly profitable Leisure Arts, Inc. to Time Warner for 5xs revenue.
  • Co-led effort at BLR to grow revenues 3x within 8 years.
  • Led BLR integrations to merge with largest compliance solutions competitor and $24MM healthcare solutions company to increase EBITDA by nearly 400%.
  • At BLR, Euromoney Institutional Investor and Time Warner, lead and co-led strategic transformations to jump-start stalled businesses within publishing and services businesses. Developed adjacent revenue during core business declines.
  • B-to-C operating/marketing experience with up to 5MM consumer base.
  • B-to-B operating/marketing experience having worked with international organizations including: American Express, Citibank, Time, Inc., General Electric, Whole Foods Market, The World Wildlife Fund, Columbia House, and Shubert Organization.

Board affiliations include: Maryland Farms YMCA (2007-, Board Chair 2013-14), Specialized Information Publishers Association (2009-2014), Brentwoo

  • Work
    • WPC Healthcare, Inc.
  • Education
    • University of Arkansas at Little Rock