I was introduced to social media more than six years ago when trying to understand my two teenage children and something called My Space. That experience sparked a career in what has become the greatest marketing and communication evolution since the printing press.

Most recently, I’ve been leveraging the power of social media in Tulsa, Oklahoma as a social media manager. I have developed social media campaigns for a major publishing company, a national pizza chain and a global franchise company.

To see how an expert optimizes her online presence, Google my name and see which Gina Holloway appears first in the search. This isn’t difficult, it simply requires industry research and technical knowledge. (To keep up with the social media industry, subscribe to my digital paper, the The Digital Voice.)

In the social media world, being connected is everything. Currently, I have 1100 Facebook friends, 1400 followers on Twitter, and more than 500 contacts on LinkedIn.

I am a seasoned, integrated marketing consultant with a proven track record of driving business through Web and social channels. I have provided social media direction to clients interested in transitioning into the social space. I am proficient in marketing/new media disciplines such as social media strategy, digital production, Internet market research, event/trade show social Media management, and Web content management. I have managed Facebook Like campaigns, Twitter giveaway Campaigns, Facebook sweepstakes, and YouTube contests.

I have extensive paid and volunteer experience in fundraising and marketing with Tulsa Young Professionals, Tulsa Regional Chamber of Commerce, California Community Theatre, Women in Recovery, Grace Hospice, KRMG and Jim Stovall, the renowned author and public speaker.

Social media is ever-changing. It requires the user to be inquisitive. And it is a must for branding a business in the 21st century. Those of us who understand the medium know it’s more than just a tweet, more than just a post. Social media is understanding the number one communication tool your customers or clients are using right now.