Nick Johnson

I do two things:

a) Build new businesses
b) Research and write on marketing innovation

I'm an entrepreneur, currently running two global business intelligence companies.

The first is Useful Social Media.

I set USM up in 2009. We're one of the most respected forums for discussion on how large companies can leverage social media in their business. 94% of Forbes' list of the "World's Most Powerful Brands" are part of our community. Here's a research briefing I recently wrote for USM.

The second is Incite Marketing and Communications.

I launched Incite in 2013. We're a lean, customer-centric business. We use data and exceptional research to produce a diverse roster of business intelligence products. All of them help large companies do innovative marketing and communications. Here's the Executive Summary of a research briefing I recently wrote for InciteMC.