Greg Coticchia

entrepreneur, B2B Marketing Expert, and Business Coach in Pittsburgh, Pennsylvania

Greg Coticchia,MBA,PC,is an award-winning technology executive with over thirty years experience in high tech products and services. He has led or been a major contributor in two of the largest and most successful software companies in the world. Greg has been in fourteen start-ups and founded three, and has held executive positions for better than two-thirds of his career, participating in various size organizations, from '$0M to over $1B' in revenue. He has participated in raising over $73M in venture capital in his career, and has actively participated in over seventeen mergers and acquisitions, at both the company or product level. In the last 15 years the companies that Mr. Coticchia has participated in have netted ‘exit’ valuations of 8X revenue on average, and 16X the investment on average. He has served as CEO (five times--public and private), President and COO of several successful start-up companies and has been involved or responsible for the launch of over 100 products and solutions and several companies. Greg achieved an 84% success rate across all his startups, whereas most startups experience a 75% failure rate. His publications and presentations on marketing strategy and product management have been recognized as both visionary and thought-provoking by leaders in the technology business. Greg has served on many boards, assisting senior management with strategic planning and other critical initiatives. A graduate of the University of Pittsburgh in Industrial Engineering, where he also received his MBA, he currently teaches both B2B marketing and entrepreneurial leadership at the University Of Pittsburgh Katz School Of Business. He also has certificates in Entrepreneurial Management from Carnegie Mellon University and in Professional Coaching from Duquesne University. In addition to his many recognitions and awards from the businesses he has served, Coticchia was named as a finalist three times for the Ernst and Young Entrepreneur of the Year Award and for the Tech 50 CEO of the Year. He was also named a Distinguished Graduate of both the University of Pittsburgh (Katz) and the University of Pittsburgh School of Engineering (Swanson).

  • Work
    • Sopheon
  • Education
    • University of Pittsburgh
    • Carnegie Mellon University
    • Duquesne University