I work as User Experience Director at Seedrs, the fastest growing online platform for discovering and investing in great startups.

I also run SensesLab, a design strategy and user experience collective. We've worked with clients like Vodafone, Randstad and RUPEAL, among others.

Previously, I worked as Director of User Experience at the Information Technology Services of Instituto Superior Técnico (IST) — the most prestigious school of engineering in Portugal — where I was responsible for three units: a Multimedia and E-learning Unit, a HelpDesk Unit and a Microcomputer Unit. My work at IST mainly involved management, user experience, customer service, productivity methods and workflow optimization.


From 2008 to 2010, I was Chief Executive Officer at Enough Pepper, mostly known for developing Survs, an online survey application, highly acclaimed by the international media (such as the Washington Post and Techcrunch) and users. Building an award-winning project like Survs (considered the best application of its kind by .net magazine) was a fantastic experience. I had the luck to manage an awesome team in a totally self-financed project that is still considered a case study by the big players in the space. 


My first experience in the corporate world was as a consultant of Internet Banking on the Web Site Management team of Millennium bcp — the largest private bank in Portugal. I had to wear many hats (web designer, content manager, information architect, ...), which was not only very rewarding but also essential to building my holistic view of the web.


I'm a very active promoter of the user experience field, always eager to mentor and help newcomers to the craft. I founded the Portuguese User Experience Network (REPUX), published several articles about user experience and created the design patterns library of Instituto Superior Técnico, which I curated for several years. I also love to mentor startups, informally or through initiatives like Beta-start.