Ian loves telling a great story. He’s a certifiable tech-nerd with a knack for making the complex easier to digest. Ian’s a big believer in the importance of always starting with “why” and does all he can to eliminate random acts of marketing. That’s why he’s an award-winning product marketer, trusted advisor, and sought-after speaker. Ian founded Fulcrum Group in 2019 after two decades in B2B product marketing, honing his craft at Microsoft, Nintex, and Promethean.

When not helping product innovators break through to their audiences, Ian is an absolute soccer nut and serves as an ambassador for the U.S. Soccer Federation. He’s also an internationally-recognized visual artist, budding Scotch whisky connoisseur, and family man living in Seattle, WA.