An engineer by training, I quickly realised that my creative side always prevailed and simplicity was my calling. I'm dedicated to making things work, finding new challenges and solving problems creatively.

I love building new brands and experiences for startups and small businesses. In 2009 I co-founded minimoko to eradicate complexity from brand communications. In 2012 I launched CPU Wars to make tech geeks happy.

I'm addicted to well-brewed coffee and find solace in the Zen Arts and photography.

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